The Social Innovation Unit exists to unite the great ideas that people have everyday, with the people and organisations that can make those ideas come to life and make a difference.

We started in the public sector, which is possibly the least easy place to implement new ideas, but we managed it. We are particular keen on how services can be improved. And we are concerned with ensuring voluntary sector organisations are able to deliver services as well.

Added to this is our work on Corporate Social Innovation. We firmly believe that all enterprises can benefit from social innovation as a way to develop new products, deliver improvements, engage customers and build brand awareness. It is far more proactive than CSR, and can deliver increased profits and market share.

Overall we are most excited by trying to capture the great ideas that are never heard. The whispered ideas that are stuck against a wall of bureacracy or stubborness or 'we always do it this way'. The mediocrity that gets in the way of fantastic innovations, for the sake of a single listening ear.

Tuesday, 26 April 2011

In Defence of Knitting Yoghurt

I recently caught up with a friend of mine, whom I’ve known for about 30 years, and our conversation centred mainly on health, life and relationships and catching up in general. We inevitably moved onto discussing work when I realised how entrenched we can all become.

He asked about my work and when I told him excitedly about the SIU, he suggested I get “a proper job” and not one involving “trying to knit yoghurt”. I had a sense of what he meant by this but sought clarity. He confirmed what I thought and suggested the work of the SIU wasn’t real. To summarise his thoughts – dirty hands whilst working+immediate gain = good; policy/strategic/academic work+medum to long-term gain = bad.

I suggested to my friend that Einstein’s E=MC2 would fit into his concept of ‘yoghurt knitting’ as well as the nucleus of almost every other everyday activity, object and gadget we use to make our lives a little easier.

The wider impact of this position on policy work is interesting. When the Coalition Government recently went to war on the civil service, the underlying thought was that those civil servants made redundant should establish social enterprises, but to do what?

The SIU has some excellent work planned and can deliver outstanding results locally by drawing upon national and international good practice, and we’ve planted some work seeds that will take a little time to come to fruition and we’re confident that these will have a lasting positive impact but we only do this by being in the ‘yoghurt knitting’ business. The difficulty arises from the attitude of people, like my friend, who see no value or worth in what we're trying to do. It's obvious to me that our professional roles are symbiotic so how can we ensure everybody understands that? 

So, I take my stance in defence of yoghurt knitters everywhere – without us, my friend wouldn’t have the ladders he needs to do his work because their genesis was possibly the result of someone ‘yoghurt knitting’.


Andrew Lee
Co-Managing Director

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